Marissa R. Feigen | Portfolio

CPG/Shopper Marketing

SHOPT shopper marketing optimization system
Product Brochure •

SHOPT | Overview

With countless programs, retailers, brands and budgets, shopper marketing can be extremely difficult to plan and manage. Despite the complexity, the practice is still being driven by a variety of offline tools. The result? Hours spent on non-productive administrative tasks with little time left to analyze and innovate. With lack of technology enablement impacting performance, Shopper Marketing Optimization (SMO) has become critical to CPG revenue growth.
ActionPack, personalized packing inserts, own the unboxing moment
eComm | Product Sell Sheet •

ActionPack | Key Features

Say goodbye to static black & white packing slips and hello to dynamic inserts that inspire action at the moment of unboxing. The first SaaS to combine on-premise digital printing with dynamic composition software, Cierant’s ActionPack program makes delivering a personalized unboxing experience to every eCommerce customer simple and cost-effective. Maximize the most direct touch point you have with your customers with 1:1 brochures that accelerate brand loyalty and average order value.
ActionPack, in pack engagement, personalized packaging insert marketing
eComm | Product Sell Sheet •

ActionPack | Overview

Online retailers do everything in their power to get their visitors to click the buy button, but after the click, the attention to customer experience falls flat. Customers receive their purchase in a brown shipping box with a static black-and-white packing slip. Recognizing that unboxing is a critical touch point within the online purchase journey, Cierant developed ActionPack—actionable packing inserts that individually engage customers in-the-pack.
Personalized Unboxing
D2C | Product Sell Sheet •

ActionPack | Key Benefits

CPGs are launching direct-to-consumer (DTC) brands at a rampant pace as Covid-19 accelerates the demand for home delivery options. While brands see success in the launch of DTC models, at the same time, they realize the challenges of retaining loyalty in a purchase environment with few consumer touchpoints. Enter: ActionPack™ – a powerful retention marketing strategy that acts on the excitement of unboxing to transform the eCommerce narrative from product to 360° brand experience.
Zero-based budgeting automation, cpg marketing, revenue growth strategy
Product Fact Sheet •

zBudget | Truth-Revealing Facts

While some perceive zero-based budgeting as a passing trend, for the CPGs who have implemented it, it is a long-term strategy for operational innovation and cost reduction that their marketplace survival depends on. CPGs experiencing the success of ZBB are leveraging advances in digital technologies to accelerate the zero-based process, automate the analysis, and give them the granular cost transparency they need to cut the fat and reinvest in meaningful growth.
Facing Shopper-Centric Facts, retailer customization, account-specific marketing
Consumer Goods Technology •

Infographic | Facing the Shopper-Centric Facts

Shopper-centric retailing has transformed the retailer-manufacturer relationship, prompting more strategic partnerships focused on the creation of shared value shopper solutions driven by local insights. This evolving dynamic is making at-scale customization a shopper marketing essential. While fulfilling one-off customization requests can be complex and costly, a digital menu of tactics that can be customized with retailer-specific elements can make the design-to-fulfillment process quick and simple.
zero-based budgeting, special report
Executive Roundtable •

Zero-Based Budgeting | Virtual Roundtable

As CPG companies face the disruption of big data, private label and digital, many are turning to zero-based budgeting (ZBB) to maintain their margins and drive ROI. The practice was first introduced in the 1970s by Texas Instruments accounting manager, Pete Pyhrr. It recently gained traction when 3G Capital bought Kraft Foods in 2015, merged it with Heinz, and implemented a ZBB system. With ZBB, a business builds its budget from zero, rather than the previous year’s spend, and defends each expense based on anticipated growth.
Consumer Goods Technology | Sponsored Study •

Shopper Marketing Optimization | Custom Research

Major advancements have been made in marketing automation and analytics, yet the processes that drive shopper marketing have failed to take advantage of these innovations, resulting in unnecessary cost and labor and, in turn, insufficient ROI. This has made shopper marketing efficiency an operational imperative for many consumer goods organizations and has led to the emergence of an all new practice: Shopper Marketing Optimization (SMO).
Consumer Goods | White Paper •

Achieving Commercial Growth with Customization

From the explosive growth of big data to the proliferation of channels, the path to purchase is being overturned. Consumers now have the power to cherry-pick their brand experiences and expect personalization and engagement in context. Retailers recognize that they must rise to these demands in order to remain relevant, but doing so requires an evolved approach to retailing. Enter: the shopper-centric retailing evolution.
Instigo, shopper marketing program management system
Instigo | Brochure •

Instigo | Product Brochure

Instigo is a turnkey shopper marketing program management system, named Editor’s Choice by Shopper Marketing magazine and implemented by some of the most recognizable names in the world of consumer packaged goods. The system removes the bottlenecks of traditional program management by streamlining the path to program execution into an automated, online system that arms CPG marketers with a suite of tools that make shopper programs faster to design, simpler to produce and easier to measure.
shopper marketing optimization
SHOPT | Product Sell Sheet •

SHOPT Sell Sheet

While trade promotion, retail execution and other essential CPG activities leverage new technologies to automate processes and unify insights, shopper marketing fails to modernize. With lack of modernization impacting performance, shopper marketing optimization is critical to driving revenue growth and retail partnership. As the industry’s exclusive Shopper Marketing Optimization software provider, Cierant offers a suite of cloud-based software solutions specifically designed to address the unique challenges of shopper marketing management. From budgeting to creative localization and performance analysis—our solutions touch all aspects of the planning to execution lifecycle.

Healthcare

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Value-driven healthcare communications, white paper, three steps to evolve
Healthcare | Industry White Paper •

Evolving Member Communications to a Value-Driven Market

Healthcare communications managers may have once measured their performance by their ability to get member communications out quickly, compliantly and affordably, but these performance benchmarks are no longer proving adequate. The Individual market created a retail like healthcare experience where payers have to vie for consumer attention and loyalty by demonstrating differentiated value. This is compounded by liquid consumer expectations, where consumers are taking best-in-class customer experiences and comparing them to all other brand interactions, regardless of industry or product category.
Healthcare | Industry White Paper •

Evolving AEP Marketing to the Modern Age-In

Open enrollment period for Medicare Advantage and Medicare Part D occurs annually from October 15 to December 7. During this time, Medicare beneficiaries can add, change, or drop Medicare health plans and/or prescription drug coverage for the following year. In the months leading up to this period, Medicare Advantage plans must deliver marketing communications that build brand reputation and product differentiation among age-in prospects in order to drive new member acquisition.
CommONE, Healthcare Customer Communications Management
Product Sell Sheet •

CommONE: CCM Suite Overview

Cierant Corporation, a leader in the development of customer communication management and delivery solutions, offers health insurers a modular approach to pre- and post-enrollment customer communications management. Our modular approach is enabled by the CommONE™ Customer Communications Management (CCM) Suite, a comprehensive software and services platform comprised of seven solution modules. Each module within the suite is designed to enhance a unique phase of the customer communications lifecycle and carries the capability to be deployed independently or as part of an integrated system.

Publishing

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Managed Markets

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XMPie: Systems Integrator

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Cierant: Corporate Marketing

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Cierant, who we are, company overview
Company Brochure •

Cierant | Overview Brochure

New technology advancements have changed how and what we use our devices for. Multi-screen content consumption has transformed how we process information and make decisions from it. Unprecedented data growth has opened new doors to the knowledge we can acquire and what can be accomplished with it. Enter Cierant: a marketing software and services company founded on the notion of “where there’s change, there’s opportunity.” While many agencies fail to adapt to the evolving demands of an increasingly multi-platform world that’s bursting with data, we apply uncommon thinking to propel companies into the future. Our bold creative concepts are crafted in parallel with dynamic custom applications to produce solutions that transform business barriers into innovation gateways. It is this synthesis of top left and right brain thinking that enables us to deliver programs and campaigns that drive customer competitiveness and marketplace success.