From filling out new patient forms for a healthcare provider to completing a form to apply for a new credit card or change your 401k beneficiaries, forms have long served as the main method of collecting customer data that is required to drive key business processes.Over the past several years, forms have been undergoing digital transformation to deliver greater convenience to customers and efficiency to back-office teams. Digitization is a critical stage in forms transformation, but customers a...

Quadient Connects, a virtual conference hosted by Quadient, brought customers, partners, and solution leaders together from all lines of business to unite under a common cause: to explore how to be "be more" by embracing the limitless possibilities of digital transformation. Andrew Stevens, Product Marketing Manager for Quadient's Intelligent Communications Automation (ICA) line of business, presented a captivating session as part of the Customer Communications track titled, "Less cost—more effi...

Cierant Corporation is a distributed marketing software and services company that helps businesses harness the power of XMPie’s industry-leading dynamic composition and omnichannel marketing technology. We configure the XMPie PersonalEffect®, uStore® and Circle™ platform into bespoke applications that automate the creation and delivery of hyper-localized marketing across media.

Online retailers do everything in their power to get their visitors to click the buy button, but after the click, the attention to customer experience falls flat. Customers receive their purchase in a brown shipping box with a static black-and-white packing slip. Recognizing that unboxing is a critical touch point within the online purchase journey, Cierant developed ActionPack—actionable packing inserts that individually engage customers in-the-pack.

With countless programs, retailers, brands and budgets, shopper marketing can be extremely difficult to plan and manage. Despite the complexity, the practice is still being driven by a variety of offline tools. The result? Hours spent on non-productive administrative tasks with little time left to analyze and innovate. With lack of technology enablement impacting performance, Shopper Marketing Optimization (SMO) has become critical to CPG revenue growth.

Healthcare communications managers may have once measured their performance by their ability to get member communications out quickly, compliantly and affordably, but these performance benchmarks are no longer proving adequate. The Individual market created a retail like healthcare experience where payers have to vie for consumer attention and loyalty by demonstrating differentiated value. This is compounded by liquid consumer expectations, where consumers are taking best-in-class customer experiences and comparing them to all other brand interactions, regardless of industry or product category.

As the shift to value-based care accelerates and healthcare costs rise, consumers are demanding less volume and more value from their health plans. While some insurers choose to blame a lack of technology, resource or data on their inability to deliver—others turn to Cierant. These innovation-led organizations understand that the most effective way to compete in a value-driven market is with high-value communications. What makes a communication high-value? 1:1 Personalization.

Open enrollment period for Medicare Advantage and Medicare Part D occurs annually from October 15 to December 7. During this time, Medicare beneficiaries can add, change, or drop Medicare health plans and/or prescription drug coverage for the following year. In the months leading up to this period, Medicare Advantage plans must deliver marketing communications that build brand reputation and product differentiation among age-in prospects in order to drive new member acquisition.