CGT Research: Shopper Marketing Optimization
This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.
Marissa R. Feigen | Portfolio
Global B2B content thought leadership strategist with 10+ years shaping the narratives of market-leading Customer Experience Management (CXM) and Customer Communications Management (CCM) platforms. I am expert in turning market analysis, emerging trends, and executive stakeholder insights into defining points of view grounded in data and real-world CXM experience. Turning industry shifts into compelling perspectives that resonate with C-suite audiences, I influence enterprise strategy and demand while positioning brands as trusted market authorities at the forefront of change.
Product Brochure
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19th January 2022
SHOPT | Overview
With countless programs, retailers, brands and budgets, shopper marketing can be extremely difficult to plan and manage. Despite the complexity, the practice is still being driven by a variety of offline tools. The result? Hours spent on non-productive administrative tasks with little time left to analyze and innovate. With lack of technology enablement impacting performance, Shopper Marketing Optimization (SMO) has become critical to CPG revenue growth.
eComm | Product Sell Sheet
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19th January 2022
ActionPack | Overview
Online retailers do everything in their power to get their visitors to click the buy button, but after the click, the attention to customer experience falls flat. Customers receive their purchase in a brown shipping box with a static black-and-white packing slip. Recognizing that unboxing is a critical touch point within the online purchase journey, Cierant developed ActionPack—actionable packing inserts that individually engage customers in-the-pack.
Service Sell Sheet
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17th January 2022
XMPie Applied | Overview
Cierant Corporation is a distributed marketing software and services company that helps businesses harness the power of XMPie’s industry-leading dynamic composition and omnichannel marketing technology. We configure the XMPie PersonalEffect®, uStore® and Circle™ platform into bespoke
applications that automate the creation and delivery of hyper-localized marketing across media.
Healthcare | Industry White Paper
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18th January 2022
Evolving Member Communications to a Value-Driven Market
Healthcare communications managers may have once measured their performance by their ability to get member communications out quickly, compliantly and affordably, but these performance benchmarks are no longer proving adequate. The Individual market created a retail like healthcare experience where payers have to vie for consumer attention and loyalty by demonstrating differentiated value. This is compounded by liquid consumer expectations, where consumers are
taking best-in-class customer experiences and comparing them to all other brand interactions, regardless of industry or product category.
Healthcare | Personalized Bi-Fold
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17th January 2022
Personalized Healthcare Made Possible
As the shift to value-based care accelerates and healthcare costs rise, consumers are demanding less volume and more value from their health plans. While some insurers choose to blame a lack of technology, resource or data on their inability to deliver—others turn to Cierant. These innovation-led organizations understand that the most effective way to compete in a value-driven market is with high-value communications. What makes a communication high-value? 1:1 Personalization.
Healthcare | Industry White Paper
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17th January 2022
Evolving AEP Marketing to the Modern Age-In
Open enrollment period for Medicare Advantage and Medicare Part D occurs annually from October 15 to December 7. During this time, Medicare beneficiaries can add, change, or drop Medicare health plans and/or prescription drug coverage for the following year. In the months leading up to this period, Medicare Advantage plans must deliver marketing communications that build brand reputation and product differentiation among age-in prospects in order to drive new member
acquisition.
Healthcare | Industry Insight
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17th January 2022
10 Ways to Tackle the Return of OEP
The reinstatement of Open Enrollment Period (OEP) means Medicare Advantage providers must
optimize their member experience for retention while increasing brand awareness among prospect markets. To help guide your strategies, we’ve outlined ten tactics.
ZBB Direct Mailer
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17th January 2022
zBudget™ | Comic Series
Built exclusively for shopper marketers, zBudget™ is an automated platform that makes capturing the savings of ZBB fast and simple.
Path to Purchase IQ | Cover Story
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17th January 2022
Zero Based Budgeting Roundtable | PR Example
https://pathtopurchaseiq.com/zero-based-budgeting
Consumer Goods Technology | Landing Page
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17th January 2022
Gated Infographic | Sponsored Content Program
Shopper-centric retailing is more critical than ever, as consumer demand for hyper-relevant engagement increases, and as retailers' need for differentiated experiences intensifies. These expectations are placing increased pressure on shopper marketers to deliver more localized retail programs, but with hundreds of tactics, programs and customers to manage, at-scale localization can be a challenge.
SMO Suite | Landing Page
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14th January 2022
Shopper Marketing Optimization Suite
While trade promotion, retail execution and other essential CPG activities leverage technology to automate processes and unify insights, shopper marketing fails to modernize. In fact, our 2018 Shopper Marketing Optimization Report found that 78% rank their shopper marketing process efficiency as average or worse, even though 84% say improving shopper marketing agility and cost is more critical than ever.
With lack of modernization impacting performance, shopper marketing optimization has become
Consumer Goods | White Paper
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14th January 2022
Achieving Commercial Growth with Customization
From the explosive growth of big data to the proliferation of channels, the path to purchase is
being overturned. Consumers now have the power to cherry-pick their brand experiences and expect
personalization and engagement in context. Retailers recognize that they must rise to these demands in order to remain relevant, but doing so requires an evolved approach to retailing. Enter: the shopper-centric retailing evolution.
Cierant | Website
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13th January 2022
Template-Based Marketing Production
Cierant is a distributed marketing software and services company that helps businesses deploy customized marketing communications across physical and digital channels while improving cost, compliance and measurability. Uniting data-driven templates with automated production, our enterprise-specific SaaS platforms empower field sales and marketing teams to create dynamic materials in minutes and order in real-time. Through the automated efficiency of our distributed marketing solutions, businesses are able to execute more relevant marketing across more channel partners—at a fraction of traditional costs and lead times. Whether you’re a consumer goods manufacturer, health insurer, retailer, agency or publisher— Cierant offers the leading-edge distributed marketing software needed to optimize the relevancy and results of each and every one of your channel marketing programs.
beSHOPT | Website
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1st August 2019
SHOPT™ | Shopper Marketing Optimization
84% of CPG executives say that improving shopper marketing agility and cost is more critical than ever. The challenge? Shopper marketers are still planning in disconnected spreadsheets and force-fit project management tools—until now.
Pioneering the Shopper Marketing Optimization (SMO) category, SHOPT is a cloud-based shopper marketing optimization system that automates the program planning to activation lifecycle. By eliminating manual touches and unifying insights, shopper marketers are able
