This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

Shopper-centric retailing is more critical than ever, as consumer demand for hyper-relevant engagement increases, and as retailers' need for differentiated experiences intensifies. These expectations are placing increased pressure on shopper marketers to deliver more localized retail programs, but with hundreds of tactics, programs and customers to manage, at-scale localization can be a challenge.

From the explosive growth of big data to the proliferation of channels, the path to purchase is being overturned. Consumers now have the power to cherry-pick their brand experiences and expect personalization and engagement in context. Retailers recognize that they must rise to these demands in order to remain relevant, but doing so requires an evolved approach to retailing. Enter: the shopper-centric retailing evolution.

While trade promotion, retail execution and other essential CPG activities leverage new technologies to automate processes and unify insights, shopper marketing fails to modernize. With lack of modernization impacting performance, shopper marketing optimization is critical to driving revenue growth and retail partnership. As the industry’s exclusive Shopper Marketing Optimization software provider, Cierant offers a suite of cloud-based software solutions specifically designed to address the unique challenges of shopper marketing management. From budgeting to creative localization and performance analysis—our solutions touch all aspects of the planning to execution lifecycle.

The reinstatement of Open Enrollment Period (OEP) means Medicare Advantage providers must optimize their member experience for retention while increasing brand awareness among prospect markets. To help guide your strategies, we’ve outlined ten tactics.

https://pathtopurchaseiq.com/zero-based-budgeting