Marissa R. Feigen | Portfolio

Global B2B content strategist with 10+ years shaping the narratives of market-leading Customer Experience Management (CXM) and Customer Communications Management (CCM) platforms. As a recognized CXM thought leader, I turn emerging trends, market analysis, and executive insights into defining points of view grounded in data and real-world experience. Translating market shifts and technology innovation into compelling perspectives that guide enterprise strategy, I engage C-suite audiences while strengthening brand value.

Bringing Compliance & CX into Unity with AI-driven CCM | Blog

Businesses once viewed customer communications as operational output driven primarily by transactional processes and regulatory mandates. Reducing costs and compliance risks were the key objectives of businesses' customer communications strategy. Today, the Customer Communications Management (CCM) software market landscape is undergoing significant change. The number one goal of businesses' customer communication strategy is now improving customer satisfaction, overtaking cost reduction. Custome...

AI Maturity Matrix™ for CCM | Landing Page | Thought Leadership

Customer Communications Management (CCM) is shifting from the generation of compliant output to the orchestration of intelligent communication experiences, with Quadient leading the way! Named the Most Valuable Pioneer on QKS Group’s 2025 AI Maturity Matrix™ for CCM, Quadient is turning a differentiated AI strategy into lasting market impact. Designed to cut through the hype and provide a clear framework for assessing vendors’ AI maturity, the report evaluates AI Vision & Roadmap, as well as AI...

AI Maturity Matrix: Coming Soon

COMING SOON: The CCM industry's first-ever AI Maturity Matrix with Quadient leading the Industry Pioneers' category and outranking 11 other vendors as QKS Group's Most Valuable Pioneer! A strategic evaluation of CCM vendors based on their depth of AI #Innovation and #MarketImpact, the report is designed to cut through the hype and provide a clear, standardized model for assessing who's turning vision into practical, real-world applications that deliver measurable outcomes.

Quadient Leads in Worldwide CCM Software Market Share | Blog

The 2024 edition of the IDC Worldwide Customer Communications Management (CCM) Software Market Shares report has been released, highlighting vendors that have grown their market share because of their commitment to “Elevating Efficiency and Dynamic Experiences with AI.” Quadient is proud to announce that we captured the number one market share spot, outperforming the competition as the only vendor with double-digit market share. This demonstrates that we now own the largest percentage of global...

The Next Big Customer Experience Technology Trend | Blog

From filling out new patient forms for a healthcare provider to completing a form to apply for a new credit card or change your 401k beneficiaries, forms have long served as the main method of collecting customer data that is required to drive key business processes.Over the past several years, forms have been undergoing digital transformation to deliver greater convenience to customers and efficiency to back-office teams. Digitization is a critical stage in forms transformation, but customers a...

Why 2024-2025 is Pivotal to the CCM-to-CXM Evolution | Blog

Quadient was delighted to have Kaspar Roos, Founder & CEO of Aspire CCS, present as a keynote speaker for the Customer Communications track of Quadient Connects. A virtual conference held on May 15th, the event gathered customers, business leaders, and solution experts from all five of Quadient's key business areas—united under a common purpose of exploring how to "be more" by embracing the possibilities of digital transformation.In the world of Customer Communications Management (CCM), being mo...

Achieving Commercial Growth with Retailer Customization

From the explosive growth of big data to the proliferation of channels, the path to purchase is being overturned. Consumers now have the power to cherry-pick their brand experiences and expect personalization and engagement in context. Retailers recognize that they must rise to these demands in order to remain relevant, but doing so requires an evolved approach to retailing. Enter: the shopper-centric retailing evolution.

Payers Tackle Social Determinants of Health Head-On | Blog

A recent survey from Change Healthcare found that 80% of payers are currently incorporating interventions around the social determinants of health into their population health management initiatives. In fact, in March of 2018, a group of commercial payers and other healthcare organizations formed a coalition called Aligning for Health (AFH) to explore how addressing the social determinants of health can lower care costs and improve outcomes. Participating payers include the BlueCross BlueShield...

Evolving AEP Marketing to the Modern Age-In

Open enrollment period for Medicare Advantage and Medicare Part D occurs annually from October 15 to December 7. During this time, Medicare beneficiaries can add, change, or drop Medicare health plans and/or prescription drug coverage for the following year. In the months leading up to this period, Medicare Advantage plans must deliver marketing communications that build brand reputation and product differentiation among age-in prospects in order to drive new member acquisition.